Earth Day: Firehouse Wine Cellars changes packaging to help environment

Earth Day: Firehouse Wine Cellars changes packaging to help environment

Firehouse Wine Cellars is among wineries all over the country who are changing practices to reduce their carbon footprint and help preserve Mother Nature for future generations.
Three years ago, Adam Martinez, Firehouse Wine Cellars winemaker, decided to remove foil capsules from all bottles of wine following a growing trend of eco-packaging. The Firehouse, along with other wineries across the nation, wants to send a message to their consumers that they are actively trying to do their part in protecting the environment.
“Capsules are an outdated preventative method,” Martinez said. “They were used to protect against mold and rodents from running wine in the bottle. But we have come a long way from those days.”
Martinez said the foil capsules are now more “window dressing” and tradition than function. “I decided about three years ago that because, ‘it’s always been that way or everyone else does it’, are not sufficient reasons to continue to waste our precious resources of the planet.”
Aside from moving toward eco-packaging, the Firehouse Wine Cellars continues to sources from sustainably certified vineyards. “This isn’t our first step, and it won’t be our last in our commitment to bring you great wines without destroying our precious home.”
Happy Earth Day!

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